Highlights of 2017 11.11 Global Shopping Festival

Here’s what the cutting edge of consumer engagement looks like, during the world’s largest online shopping festival.

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11.11’s Retail as Entertainment Lights Up China Social Media

GMV Quality as Important as Absolute Number in China

Customer Choice at the Heart of New Retail

B-roll Handout: Final Moments of 11.11

B-roll Handout: Hema: Facial Recognition Payment

B-roll Handout: Hema Supermarket Shanghai

B-roll Handout: Hema Supermarket in Beijing

New Retail Set to Help China SMEs Go Global

B-roll Handout for the 2017 11.11 Countdown Gala Celebration

B-roll Handout: Countdown to 2017 11.11 Global Shopping Festival and First Results